The first step in helping a client, is figuring out that they are in need.
This is a lot harder to do at larger companies, however, where stakeholders go up several levels. These stakeholders may have particular ways and specific reasons for doing things, and the results may have trickled down to every department. With larger companies finding problems is easy, but fixing them is another story. Organizations of this size tend to have checks and balances that allow for discrepancies in various areas—for example, we might spend time fixing a design system that may never see the light of day, because activation would be more of an undertaking than figuring out how to solve the problem in the first place. This can also happen in smaller sized companies, primarily where cost is the determining factor holding back the solution from coming to fruition.Read more
This holiday season, the creative problem solving team put together a little kit to say thank you to our clients. The goal behind the design was to extend our brand by creating a design system that felt nostalgic, while also suggesting that summer was right around the corner. The exterior packaging was designed to mimic a military-style rations box; the inside held beach related gear. Read more
It’s been 1 year, 1 month and 13 days since I was awarded my diplomas and readied myself to leave my favorite place, Athens, Georgia. Athens, “The Classic City”, the city where I had spent the last three and a half years of my life with few responsibilities and a lot of friends. It was time for me to grow up, step out of my comfortable college lifestyle and become “Miss Independent” (shout out to Kelly Clarkson). It was my turn to start a big girl career.
But before I did something crazy like that, I needed a two-week vacation. Two weeks filled with friends, Florida beaches and our last few moments of blissful freedom! Three days into my vacation my father so kindly asked: