For Impruv we developed a campaign that aligned the product to reflect a positioning of high-end and desirable to the cosmetic market.
Along with the video we rendered their product line for future marketing campaigns. This gave their team a library to pull from when producing new marketing campaigns.
Through our process of defining the solution, we created style boards to provide clarity on our direction. The vision the client had was a success because of our process. Shortly after launching the campaign, the company achieved their goal of being bought and raising the awareness of their brand.
We partnered with Dudnyk to convey this feeling for their client Cinryze, a product to combat HAE attacks. The goal of the campaign was to introduce a feeling of dread, but also provide an avenue of relief. Two hero images were produced for the campaign, our job was to convey this feeling of 'swell' in a visually meaningful way.