Cavitron Campaign

Client

Dudnyk / Dentsply

Needs

Direction, Art Direction, Photography, Video, Editing, 3D Modeling, 3D Animation, Compositing, Motion Graphics, Matte Painting, Creative Retouching, Sound Design

Team

Direction: Ken Soons; Art Direction: Ed Dye; Photography: Ken Soons; Video: Ken Soons; Editing: Ken Soons; 3D Modeling: Jeff Ling; 3D Animation: Daniel Wiggins; Compositing: Milton Whitaker; Motion Graphics: Milton Whitaker; Matte Painting: Ed Dye; Creative Retouching: Ed Dye; Sound Design: Nikos Mavrommatis

Collaborating with Dudnyk, we created this project for Dentsply Professional's print and online campaigns. Working together, our teams produced the images and videos for the Cavitron brand. The scale of this project was great, it involved a live shoot, editing, 3D modeling, texturing, lighting, compositing and motion graphics. We created teeth as surreal landscapes. This helped illustrate the complexity and difficulty of the product used by dental hygienists. The teeth landscapes were crafted in 3D. We then composited them together with photography to create the final images. This concept has been a huge success within the dental industry. We have continued to partner with our friends at Dudnyk to expand this campaign.

The project involved a shoot, 3D modeling, texturing, lighting and compositing. Teeth were used to create a surreal landscape which we crafted in 3D. This illustrated the complexity and difficulty of the product used by dental hygienists. We then took the 3D elements and composited them together with photography.

Clean teeth, happy smile.