Our goal with the packaging was to elevate the brand and emphasize the aesthetic of the brushed aluminum bottle. We did this by integrating seamlessly the typography of the Coca-Cola logo on the bottle and packaging with a die-cut design. We also created a texture and sheen that looks as though it's created from the very aluminum material in the bottle, and exemplifies quality. The aluminum bottle was the inspiration for every design choice, and we ended up with a beautiful result that made the bottlers feel special, and highlighted the product itself.
We created a booklet in the minimalist style set forth by the packaging. This educational tool features a few key points about the aesthetic of the bottle, as well as brand standards establishing the principles of the brand and its relationship to the product. The aluminum bottle is a unique item for Coke, as such we felt it should be praised and bottlers should be given the proper tools to do so.
Before we even began designing packaging, we sought inspiration in many places. We felt because the bottle was so unique, no single mold could cover what we were trying to express. The packaging needed to be unique, iconic, and approachable. Coca-Cola is a human brand, and we wanted to emphasize this quality.