The Coca-Cola NASCAR Racing Family of Drivers stand-up merchandisers needed a preseason refresh. With our proven track record of photographing athletes, our client gave us the green light and we conducted a comprehensive driver photo shoot. In conjunction with the shoot we designed three track/brand backdrops. The Brand Team loved them so much that all three got produced. To integrate the look we implemented 3D modeling techniques to bring it all together. This generated a relevant new Coke-NASCAR look that broke through the in-store clutter.