Coca-Cola NASCAR Campaign




Art Direction, Photography, Retouching


Art Direction: Ed Dye, Photography: Ken Soons; Retouching: Raqui

The Coca-Cola NASCAR Racing Family of Drivers stand-up merchandisers needed a preseason refresh. With our proven track record of photographing athletes, our client gave us the green light and we conducted a comprehensive driver photo shoot. In conjunction with the shoot we designed three track/brand backdrops. The Brand Team loved them so much that all three got produced. To integrate the look we implemented 3D modeling techniques to bring it all together. This generated a relevant new Coke-NASCAR look that broke through the in-store clutter.

See you... at the finish line.