Color is a very important piece of the UTÖKA branding. It represents our core values and should be taken with the utmost consideration. Our primary color is the blue, with red as our accent, and gray the background to everything. These colors can of course be interchangeable and used to suit the situation.
One way the colors should not be used is as a gradient. If a gradient-like effect must be achieved, then it’s best to approach as a halftone pattern. This assures quality in gradient and the use of PANTONE colors.
When creating printed collateral, always default to the use of PANTONE colors. To save on printer ink, always use a color paper close to the brand-grey. The hex code and RBG combination should be reserved and only used on digital applications.CMYK should only be used on print where PANTONE cannot be used. The tints of the various colors are only to be used as accent elements, they should never be used on the logotype and/or logomark.