Doggy Dogg Branding




Creative Direction, Brand Development & Activation


Creative Direction: Jack Bloom;  Brand Development & Activation: Vichhika Tep, Megan Dombeck

A local Atlanta favorite, DOGGY DOGG was in need of a fresh coat of paint and a new identity. Our approach to the brand was to create a recognizeable brand that playful, while also representing the quality of their dogs. Our process lead us from tasting the wonderful dogs on site (try 'the 404') to exploring how to brand the outside of their building while staying in regulation with local history code. The final result is a fresh and fun take on their restaurant.

What is a dogg to a good home?

Our approach with the mark was to give it a fun but hearty feeling. We wanted the logotype to jump at you and say, "Come and get it!"

The visual language is a combination of fun, whimsy, and hotdogs. We developed it to elevate the brand's appearance from just another restaurant to a familiar face.