Doggy Dogg Branding




Creative Direction, Brand Development & Activation


Creative Direction: Jack Bloom;  Brand Development & Activation: Vichhika Tep, Megan Dombeck

A local Atlanta favorite, DOGGY DOGG was in need of a fresh coat of paint and a new identity. Our approach to the brand was two-fold, make it fun and make it grass-roots. Our process lead us from tasting the wonderful dogs on site (their 404 is the heat) to exploring how to brand the outside of their building while staying in regulation with local history code. The final result is a fresh and fun take on their restaurant.

What is a dogg to a good home?

Our approach with the mark was to give it a fun but also hearty feeling. Something like you'd expect on the packaging of your favorite hotdog brand. We wanted the logotype to jump at you and say, "Come and get it!"

The visual language is a combination of fun, whimsy, and hotdogs. We developed it to elevate the brand's appearance from just another restaurant to a familiar face for a classic.