Ferrari World

Client

Studiocom

Needs

Art Direction, 3D Modeling, Animation, Compositing, Design

Team

Art Direction & Design: Ed Dye; 3D: Jeff Ling; Animation: Daniel Wiggins; Compositing: Yesael Samulave

We created animations for interactive kiosks in Ferrari World in Abu Dhabi, United Arab Emirates. They highlighted the technology they developed for Formula One. Working with Studiocom, we created realistic renderings of the Ferrari 58 Italia. They included a schematic view of the car’s engineering. While the animation is a product showcase, it also infuses a strong narrative element. Our team created several side-by-side comparisons of the F1 with its street variation. The video grasps the imagination of owners of the high-performance car. It challenges them to see elements of their street version inside the F1 'dream car.'

Fueled by a shared passion for all things horse-power, our artists took full advantage of the opportunity showcasing our talent for detailed animation.

Cars just get us, or rather we just get cars.