gusto! Billboard Championship




Art Direction, Design, Photography


Creative Direction: Julie Kutler; Design: Josh Gilley; Photography: Ken Soons

Atlanta-restaurant gusto! came to Utoka to bring one of their promotions to life. Owner Nate Hybl had the great idea to use his customers on the billboards instead of the food, and make it all about the people. We created this promotion for the brand, the gusto! Billboard Championship, and created social content and in-store signage to get customers to sign up.

The winners were selected randomly, one from an in-store entry and one from social media. The winners were treated to a photoshoot with us to get their beautiful headshots, and announced to the entire city with their beautiful faces outside the busy Ponce De Leon location.