Hilton Head Hospital Spot

Client

BFG / Hilton Head Hospital

Needs

Direction, Editing, Motion Graphics, Hand Animation, Sound Design

Team

Direction: Ed Dye; Editing: Ken Soons; Motion Graphics: Milton Whitaker, Jim Roberson; Hand Animation: Daniel Wiggins; Sound Design: Nikos Mavrommatis

Hilton Head Hospital contacted us to do an animated television spot. Intrigued by the design concept we took it on as it gave us the opportunity to work with line animation by shooting various “characters” in our studio. Using rotoscoping we created a realistic animated effect. Utilizing the hand animations, we animated and composited them in After Effects. Mix in some watercolor and a fluid elegant spot sprung to life.

How we created the aesthetic.