Issimo NYC Activation

Client

Illy Coffee

Needs

Creative Direction, Environtmental Design, Print Design

Team

Art Director: Rich Johnson; Creative Director: Corwin Carter

Illy wanted to make a major impact with busy on-the-go New York City subway commuters. To showcase the brand by owning the subway stairway space, we broke thru the mass transit clutter and delivered a unique Illy on-the-go environment. We were able to do this thanks to detailed pre-mapping of the space, matching Illy image layouts.