Majestic Cool Base

Client

Majestic

Needs

Art Direction, Design, Animation

Team

Art Direction and Design: Rich Johnson, Corwin Carter / Editing: Ken Soons

Majestic Athletic came to us to create a digital campaign that showcased their new Major League Baseball campaign, “My Team, My Colors”. We designed a series of animated gifs that were used as digital banners and a webskin to takeover the MLB.com website.

By using subtle animation of color, that embodies the team’s colors in a texture that feels like the sand coming off the player’s uniforms. This banners were geotargeted to different cities and their nearby teams and displayed when on that team’s page.