Post Season Hoodie Ad

Client

Majestic

Needs

Art Direction, Photography, Retouching, Design

Team

Art Direction & Retouching: Ed Dye Design: Rich Johnson; Photography: Ken Soons

October is all about the post season for Major League Baseball. Is there a better way to keep you toasty and warm then a post-season hoodie for your favorite playoff team? Majestic, the official uniform supplier of MLB contacted us about making a print ad. While it seems simple on the face of one print image, we had to make the campaign modular. The hoodie needed to change for all teams that made the play offs. We accomplished this by shooting a generic sweatshirt, changing the color, and compositing the different logo art onto the hoodie. This was a necessary solution as the games played out to decide the playoff contenders.

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