Share a Coke and a Song in Perfect Harmony App

Client

Coca-Cola

Needs

Design

Team

Creative Direction: Corwin Carter; Design: Rich Johnson

Coca-Cola aimed to teach the world to sing when they created custom packaging that displayed lyrics from more than 70 popular songs. Lyrics covered a range of music, including lyrics from some of its iconic campaigns, including a jingle that includes the line, “I’d like to teach the world to sing in perfect harmony.” The campaign was launched in TV, and integrated throughout digital, social, and experiential content. Coca-Cola came to us to design and built this app which would allow consumers to personalize and share a “Music Shout Out” with song lyrics from the Coca-Cola packaging, and custom filters as well.