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capture
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UFC Graphic Package

Client

UFC

Needs

Art Direction, Design, Motion Graphics, Compositing

Team

Art Direction: Ed Dye; Design: Cesar Carvallo; Motion Graphics, Compositing: Andy Sapp

When Fox picked up the Ultimate Fighting Channel, they needed a graphics package. It was essential for the graphics to be high quality to match Fox’s graphics. We developed several different looks and ideas. They ranged from steel and lights arena to a more elegant look that captured the beauty of the fight. Pitching the job, we produced the art to show them what the style frame test would look like in motion.

Animation Test

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We definitely see UFC as a Polestar. We envision the UFC graphics as a living, moving Polestar. One that communicates information about this futuristic sport. We want the UFC to be a directing principle and the center of attention.

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Metal girding and structure of the hanger's lighting capture the look and feel of the live UFC event. Our open begins with a series of lights illuminating in a circular pattern. Illumination from within the interwoven structure reveals girders reminiscent of the hanger's construction. But unlike the hanger's fixed structure, our system is in motion—unfolding, uncurling, and unwrapping. Reveal of the UFC logo: a polished, metal light box. The letters inside flickering to life, glowing, and smoking.

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This concept represents the aggression, weight and strength of the UFC fights. Heavy-duty construction materials represent the strength and weight of the fighters. Stadium lights and LED lights hint at a hostile environment, like the moment just before a storm. The storm represents the emotion and uncertainty felt before a fight.

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A mix of images with super-wide camera angles, sleek textures, shiny surfaces, and a futuristic palette. This is a sports spectacular showcasing the UFC as the main event for modern television. The structure is massive in scale. Screens built into the structure that present countless opportunities to feature fighters. Through camera movement this concept will help convey the strength, speed, and excitement of a UFC bout.

A fun exploration into the UFC world.