Create the unexpected and reveal purpose. We design visuals that evoke disbelief, but are presented with clarity. We are against the pretty, frivolous, and decorative. UTÖKA is about a solution to a problem, using creative to make that solution stand out and get noticed.
If it is necessary to ask if something needs to be removed, then it should not have existed in the first place. We think about the strategy before we execute the want. Collectively we are always reducing the solution until it is the bare essentials, where clarity can exist and the problem is solved.