Who is Family?

For this campaign, we infused a playful twist into home freshness with Citrus Magic air fresheners. Blending the science of nature with the sparkle of clean, our spots highlight how Citrus Magic naturally eliminates odors while being safe for families, pets, and everyday spaces. With a mix of fun, magic, and a touch of comedy, we crafted a vibrant, family-friendly campaign showcasing both spray and solid products. The project included a full suite of 30-second spots, along with 15- and 6-second cutdowns, making freshness feel as fun as it is effective!