Bold Monk came to UTÖKA to launch their brand and create the brand identity for their bold new brewery and beer garden in West Midtown. We aimed to create a brand identity that would stand out from the competition in Atlanta, and also attract a wide variety of customers, from the young professionals and millennials in the neighborhood to families around the city. The branding incorporates the Belgian inspiration of the company, and a mixture of both traditional and modern elements to create a look that feels unique to Bold Monk. We designed a style of a can for the Trappist-style beers which all have an ode to a Saint, and we designed a can for the non-Trappist Style beers which had some of the personality of that beer in the textured background. Together, these beers and the logo take a bold stand for this Belgian-inspired brewing co, brewed locally in Atlanta.
