Supporting Coca-Cola’s global sustainable packaging strategy, we created a fun, 15-second hand-drawn animation showcasing their new reusable cups. The spot playfully illustrates returning, cleaning, and reusing cups, emphasizing sustainability in action. Designed for venues like movie theaters, sports events, and concerts, we developed a flexible system to fit various settings. Every frame was crafted by hand using traditional cell animation, giving the project an organic and engaging feel to deliver this impactful message.
