Mavenclad

Creative Direction, 3D, Compositing, Animation, Editing, Audio

IN PARTNERSHIP WITH Digitas Health

Mavenclad is a medication for treating Multiple Sclerosis. We created this informative series of videos to explain the benefits and the proper way to store and take the medication. Not an infusion, not an injection, not a daily pill. The client wanted a hand-drawn chalk style for these videos. The main challenge in the ever-changing world of medical-legal was to have the ability to constantly edit and update scenes without having to re-draw every frame, so we came up with a CGI solution instead of an actual hand-drawn solution. This solution gave the client the required look they wanted and the freedom to make changes they needed.