SoLa Therapy is a proprietary technology that will be utilized by licensed professionals to administer laser therapy to the end-user, sufferers of chronic pelvic pain. We were to create an animated style that helped communicate the life of a patient suffering from pelvic pain to recovery. Showing how laser therapy works and how the life of a patient may be. This video needed to focus on the emotional connection with the end-user. We worked hard to create an animation style with watercolor that could be soft yet convey a more medical communication of the product's effect.
Anyone who suffers from Chronic Pelvic Pain that affects their life in some adverse way. Women are the major sufferers of this pain, however, this pain does affect some men as well. These sufferers are typically aged 20-60 years old. While the audience for the product is anyone who suffers from CPP, the main target for the first year of marketing efforts is the women’s health market.
