Affresh brought us onboard to develop concepts that would show people destroying their kitchen using extreme cleaning tools. We were also asked to be on set to give technical direction and gather footage that we would be compositing and creating 3D elements for. Jeff Ling braved the cold and went to Michigan during one of its worst winter storms. We received great footage and went to work to create these seamless composited effects to tell the story for this easy-to-use product. The end tags were created to give a fun sign-off and were all handled by our great 3D team.
