Domino’s
Creative Direction, Copywriting, Video Production, Directing, Editing, Compositing, Color, Animation, Audio, Web Design
OUR CLIENT Coca-Cola and Domino’s
The Coca-Cola Company and Dominos partnership has allowed us to collaborate on a wide variety of projects over the years. All of these projects are concept to completion. Utilizing the full scope of our studio from ideation and writing to production, and post-production we created content for various digital spaces such as social, pre-roll, online games, and advertising. Sit back, grab a Coke and a slice and enjoy!
Domino’s Tailgate
Football Season means tailgate season. Coca-Cola and Domino’s wanted to promote a pizza and drink combination to make tailgating with friends simple, easy, and fun. The answer: enjoy a meal deal from Dominos and Coca-Cola. We created an online spot that showcases a humorous slant on tailgating. The spot aired during football season and showcased the many talents of Utöka. We conceived and executed the spot from idea to completion including all production and post. Sit back, relax and enjoy the game!
Domino’s for St. Judes Deals
This campaign, featuring a series of web videos and POP elements, is all about collaboration. Domino’s Pizza, Coca-Cola, and Utöka all came together to create web videos that would drive traffic to dominos.com during football and basketball games. The idea was to get customers to enjoy a pizza and drink combo meal. The campaign continued with a second round of videos and a bigger team. NFL Football and St. Jude Children’s Hospital joined in, and a portion of the proceeds helped to raise money for the hospital and its fight against childhood cancer. This was a good deal for a great cause. Go, team!
Basketball & Baseball Season
A cross-promotion between Coca-Cola and Domino's for baseball and basketball game time with friends.
March Madness: Interactive Video
Coca-Cola and Domino's came to us to create an interactive video unit that would run online during March Madness while fans were watching the tournament games. This is a great time to get a hold of people who don't want to have to leave their couch- instead, they can order Domino's while they're watching online. To showcase the varieties of pizza and Coca-Cola products that pair well together as well as get people interacting with the unit, we created four identical videos that were choreographed seamlessly so that when the user clicks on different toppings, Coca-Cola products, and pizza changes out without missing a beat. The result was a slam dunk, with a very successful rate of interactions and online orders placed.
Behind the Scenes
