Gain

3D, Composite, Creative Direction

IN PARTNERSHIP WITH PG One Commerce

 

Through CGI, Photography and retouching create key visuals for Gain to use in retail display kits, in-store displays. We modeled the scene based on the super comp created at the agency. We were to work in line with the 3D team creating the animation for the commercial. The style was to make a Hyperreal illustrated feel used a lot by Japanese illustrators to take photography to another level of perfection before 3D existed. We made this happen with 3D enhanced with an illustrator in photoshop to retouch the composite beyond its 3D limit.