Approximately 1.35 billion people live in China which makes this a massive market for any industry. With such a booming population, Pampers was a perfect fit. We were hired to create an animation and various stills for the Chinese and American markets. Our challenge was to communicate softness, wetness, and dryness to the viewer. We did lots of research and exploration to make this possible. At the same time as we were producing the visuals, the diaper was going into production, which presented another challenge for us. The physical product was evolving, so we had to adapt our CGI models to the current design. Pull-Ups and Tab-Style Diapers have many graphic patterns for gender-specific needs. Because of these variations, having an adaptable 3D model made it possible for the stills and animations to easily reproduce a matching look.
